Tracksmith. Branding & dot com.
Matt approached us in 2011 as he wanted to start a new pure running brand, with a distinctive style that connected with the culture of collegiate running.
We created the branding for Tracksmith. From finding the name and defining brand values to creating the logo and colour scheme.
We also designed the website for the brand; purposefully creating an experience that mixes editorial content with an easy-to-use online shop.
I was project manager from start to finish; facilitating all brand workshops, running the project all the way through to brand design, website concept, UX and UI.
